Getting experimental with the latest stage of its new-look ad campaign, cake brand Mr Kipling has created a partially edible poster outside the Westfield, Shepherds Bush shopping centre, which has been made using a mixture of print, and 13,360 Mr Kipling cakes.
The poster installation was completed at noon last Thursday, after which passers-by were offered ‘day brightening’ experiences, via the offer to help themselves to a slice of it.
Lisa-Jo Harvey, senior brand manager of Mr Kipling’s parent company, Premier Foods, said: “We can’t think of a better way to show people that life is better with cake than to create an edible poster made out of thousands of our exceedingly good cakes.”
